DAYTON – College Colors Day – the annual holiday that celebrates collegiate fandom – returns on Friday, September 3, ahead of the 2021 college football season's opening weekend. The 17th annual College Colors Day encourages Flyer fans from coast-to-coast to don their favorite Dayton apparel on a single day to showcase how the sport can bring people together.
Created by the University's exclusive licensing partner, CLC, College Colors Day unites Dayton fans across the country in showing their passion, spirit, and the joy of supporting the Flyers by wearing Dayton gear and sharing pictures and videos on social media using #CollegeColorsDay.
"The connection that Flyer fans have is so powerful because it's about belonging to a passionate community bound together by common traditions and spirit," said Nicole Armentrout, Senior Vice President, Marketing at CLC. "Coming off an unprecedented year for fans due to the COVID-19 pandemic, this year's College Colors Day highlights that feeling when you can reunite with other Flyer fans to cheer on your team. We can't wait to see thousands of Flyer fans posting pictures of themselves wearing their Dayton gear on College Colors Day to share their excitement for the upcoming season."
In addition to showing their spirit, Flyer fans are invited to visit www.CollegeColorsDay.com weekly to enter for a chance to win Dayton gear, as well as a chance to win tickets and a trip to the national championship game in Indianapolis through CLC's partnership with the College Football Playoff (CFP) and its charitable arm, Extra Yard for Teachers. The website also contains graphics and resources for fans to celebrate College Colors Day, including a "meme generator" to create fun, sharable memes focused on their fandom.
After an unprecedented fall 2020, this year's college football season is among the most anticipated in recent memory. College Colors Day offers Dayton fans everywhere an opportunity to reignite the connection and camaraderie formed by wearing their red. Whether it's the joy of attending a game in-person for the first time since the pandemic or gathering again with friends to watch from home, every fan is encouraged to show what "That Feeling When" means to them this College Colors Day.
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About CLC
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.
