NIL stands for "Name, Image, and Likeness" and refers to the NCAA guidance that allows student-athletes to earn compensation for the use of their name, image, or likeness.
Official Definitions
Name, Image and Likeness (NIL): Terminology frequently used to describe a legal concept known as "right of publicity." Right of publicity involves situations where permission is required of a person to use their name, image (e.g., a picture or video) or likeness (e.g., a cartoon, avatar or sculpture); the requirement of permission also means that the person whose NIL is being used may demand Compensation by a third party in return for use of one's NIL.
NIL Activity: An NIL Activity is any activity in which a Prospective Student-Athlete or Current Student-Athlete's NIL or personal appearance is used for promotional purposes by a noninstitutional entity, including for use by the individual Prospective Student-Athlete or Student-Athlete, a commercial entity, or a noninstitutional nonprofit or charitable entity, regardless of whether such use is compensated or uncompensated.
How can student-athletes capitalize on NIL?
Below are some examples of ways that a student-athlete can capitalize on their name, image, and likeness. These are just some main examples of ways they can capitalize:
Official Guidelines for the University of Dayton
Below is a link to the official guidelines for Name, Image, and Likeness at the University of Dayton
Official Guidelines
The Student-Athlete Directory
If you are interested in working with a student-athlete at the University of Dayton, we encourage you to contact them directly via their social media accounts.
CLICK HERE TO ACCESS THE STUDENT-ATHLETE DIRECTORY
ADDITIONAL RESOURCES
Below are more educational materials and links to ways you can access more information about Name, Image, and Likeness.
