DAYTON – The University of Dayton and The Brandr Group (TBG) have established a group licensing agreement for the University's student-athletes covering all 16 Flyer varsity sports. This partnership creates new opportunities for Dayton's student-athletes to profit off their Name, Image and Likeness (NIL) using the school's official trademarks and logos.

"As Name-Image-Likeness evolves, we will continue to ensure the University of Dayton serves as a strong public relations platform for our student-athletes to engage in NIL activity as they see fit," UD Vice-President and Director of Athletics Neil Sullivan said. "We look forward to working with them and The Brandr Group in a mutually beneficial partnership."

The partnership with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with Dayton's logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes, and the program does not limit individual NIL rights. Potential licensees interested in learning more about the program should contact Rick Perko at TBG.

"Group licensing deals are ushering in a new era of opportunity for college athletics, and we're thrilled to be able to partner with the University of Dayton to craft a program that best suits their student-athletes," said Wesley Haynes, TBG CEO. "Under this new group licensing agreement, they'll be able to benefit from their NIL through co-branded opportunities across the Flyers' vast merchandising and sponsorship portfolio. We're looking forward to collaborating with Dayton athletics so we can bring this program to life for their talented student-athletes and their passionate fans."

TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.

Products that combine team logos and player names and numbers have accounted for a large portion of licensed sports merchandise sales at the professional level for decades, and this program opens the door for the same opportunities for student-athletes at the collegiate level. Fans can expect to be able to purchase official Dayton merchandise, including team jerseys, with the name and number of their favorite Flyers' players who have joined the respective group licensing program once TBG enters into agreements with applicable school trademark licensees.

About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs with college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.